Design & Navigation Directly Lead to Conversion

Your website should always do a great job of closing the deal. If a referral pays your website a visit, they should feel assured within seconds that you can help them. If the search engines have brought a particular prospect to you via a search phrase, your website has to do a quick sales pitch now that you have gotten you foot in the door.

If you have 1 million visitors a day to your “Donut”website, but the only reason they are finding you is that they are wanting to purchase a “baseball bat donut”, you will not (maybe a couple) convert anyone into a client/customer. Traffic is important, qualified traffic is more important. Here are five behaviors that can be measured when looking at conversion.

1. Number of pages viewed per visitor

2. Average Time Spent on website

3. Abandonment Rate

4. Top Exit Page

5. Percentage of visitors that sent and email or viewed the contact page.

These behaviors can be affected by several factors.

Imagery – What is the thought/feeling that you are trying to evoke?

Colors – Aggressive and Bold, or Soft and Neutral

Bold Headings – What is your message? Quickly tell your traffic who and what you are.

Ease of Navigation – Can your traffic find the information that they need before frustration sets in

Quality Content – Is your website more than window dressing? Does the information answer the search that they conducted?

Interactive Design – Very Subjective. Is it Cool?

The information on www.earnmoretraffic.com is intended to be general advice on best-practices for creating an effective web-presence. Especially in the State of Michigan, including the cities of Ann Arbor, Grand Rapids, Lansing, Kalamazoo, Traverse City, Flint, Detroit, Warren, Dearborn, Livonia, Southfield, Troy. In the counties of Washtenaw, Wayne, Macomb, Oakland, Kent, Ingham, Grand Traverse, Livingston, Genesee.