Targeted Content

The goal is to provide the reader with useful information and inspire the reader to contact you. Know your topic. Research your niche, and be a leader in providing information. The more specific your content is the better. If your website promotes your auto repair business, it is critical to have content related to all of the different types of possible repairs, not just repairs in general.

Key Word Rich

Before you begin to write the content for your website, you will want to research the key words and phrases that will be needed to help your website show up for the appropriate internet searches.

Anchor Text

Every image that is on your website is not going to be read by the search engines unless you have created anchor text to describe the picture. Accurate, keyword rich anchor text on your images and hyperlinks will directly improve the “on-page” optimization.

Original Content

            Avoid using similar or duplicate content. The search engine’s algorithms can detect similar content, and will then place a filter on the pages that are not seen as the original copy. In effect, not allowing the duplicate pages to show up as frequently as they would, if they were the original.

Call to Action

            There needs to be a consistent effort through out the content to encourage the reader to contact your business. If you never ask for their business you may never get it. Your phone number, address, and an ability to contact you through email need to be easily seen on every page

 The information on www.earnmoretraffic.com is intended to be general advice on best-practices for creating an effective web-presence. Especially in the State of Michigan, including the cities of Ann Arbor, Grand Rapids, Lansing, Kalamazoo, Traverse City, Flint, Detroit, Warren, Dearborn, Livonia, Southfield, Troy. In the counties of Washtenaw, Wayne, Macomb, Oakland, Kent, Ingham, Grand Traverse, Livingston, Genesee.