Help your business to stand out from the crowd on the internet.
How can I positively affect Traffic and Conversion on my website?
This is the only question that needs to be answered.
All of your competition has, or will have a website soon. It is increasingly important to not only have a website, but to have a website that performs extremely well. There are many subjective measures of success when evaluating the performance of your website. For many website owners the only objective is to make more money and have a great ROI. The two most important keys that effect the objective are Traffic and Conversion.
TRAFFIC – Your traffic is directly related to your website’s success with the major Search Engines. The ever changing algorithms that are used by the Search Engines while crawling your website, will determine how often your website and business are shown as relevant in the search results. The Content and the optimization of your website are two of the important factors; another is your Search Engine Marketing (SEM) or Search Engine Optimization (SEO) strategy.
CONVERSION – The search engines have brought you potential clients, and now it is your job to convert that qualified traffic into a paying client. In less than 3 seconds the traffic on your site will either decide to stay for a longer visit (increased commitment), or they will abandon your site and return to the search results to find a website that is more appealing. This first impression is based upon the colors, imagery, dynamic headers with a quick message, ease of navigation, accessibility to information and much more.
The 3 KEYS That Effect Traffic and Conversion
CONTENT – Content is KING! The search engines are looking to provide the “searcher” with the best possible chance to solve their question. The less original content that you have on a particular subject the less likely you will be found as relevant to the search.
SEO/SEM – Your website is a needle in a needle stack. In addition to the content, there are several tools and strategies that can be used to increase the popularity and visibility of your website. The use of social network sites, blogs, article directories, paid directories, on-site and off-site methods are all common.
DESIGN & NAVIGATION – The First Impression is critical. An unappealing design or poor navigation will lead to a high abandonment rate (traffic that leaves within seconds). If you have strong imagery and bold headers you will greatly increase your odds of conversion. The ease of navigation is especially important on a large website and a call to action is critical.
The information on www.earnmoretraffic.com is intended to be general advice on best-practices for creating an effective web-presence. Especially in the State of Michigan, including the cities of Ann Arbor, Grand Rapids, Lansing, Kalamazoo, Traverse City, Flint, Detroit, Warren, Dearborn, Livonia, Southfield, Troy. In the counties of Washtenaw,